WooCommerce review request emails can give customers a direct way to share feedback after an order is completed. The built-in Customer review request feature creates a review-request email and a dedicated Review your order page connected to the specific order. It is optional, and WooCommerce documents it as a beta feature, so store owners should treat it as a configurable part of the post-order process rather than as a guarantee of more reviews, higher conversion or increased revenue.
Configuration requires two separate steps. First, enable Customer review request (beta) in the WooCommerce feature settings. Next, enable and configure the Review request email under the email settings. The delay is counted after an order is marked Completed, but WooCommerce checks order and product eligibility before sending. This explains why a scheduled message may later be cancelled or skipped.
What WooCommerce Review Request Emails Do
Built-in feature scope
The feature connects a completed order with a review request. The email links to a Review your order page for that particular order, where the customer can see products that are eligible for review. This provides a focused path from the post-order message to product feedback instead of asking the customer to find the product page independently.
The feature does not replace the store’s normal product-review process. Reviews submitted through the Review your order page use the existing review and moderation settings. If the store requires manual approval, the customer sees that the review is pending approval. The review request email therefore helps present the opportunity to review, while the store’s established settings continue to control submitted content.
WooCommerce’s built-in behavior should also be kept separate from changes made by extensions, themes, custom code or email delivery services. The documented feature is optional and disabled by default, as is the Review request email notification. Enabling it does not mean that every completed order will necessarily produce an email, because eligibility is checked when the message is scheduled and again before sending.
How to Enable the Review Request Feature
Enable Customer review request
Start in the WordPress administration area and open WooCommerce > Settings > Advanced > Features. Locate Customer review request (beta), enable it and save the settings. This is the first required step. The feature creates and manages the Review your order page used by the review email link.
Saving this setting before moving to the email configuration helps separate the feature activation from notification setup. If the feature remains disabled, configuring an email notification alone does not establish the complete review-request flow. The email depends on the feature that provides the order-specific review page.
After enabling the feature, consider the conditions that determine what the customer will see. The page relates to the specific completed order and displays eligible products. It is not necessarily a copy of every product originally purchased. Fully refunded products and products for which reviews are disabled do not appear on the review page.
Enabling Customer review request also does not guarantee a message for every order. The order must meet the documented conditions when the request is scheduled, and those conditions are checked again before the scheduled email is sent. This distinction is important when testing the setup or investigating a missing message.
How to Configure the Review Request Email
Review request email settings
Once the feature is enabled, open WooCommerce > Settings > Emails and select Review request. Enable the email notification and save the settings. WooCommerce documents this notification as optional and disabled by default, so both the feature and the email must be configured before the built-in request flow is active.
Review the fields available for this notification before saving. The documented settings include the email subject, heading, additional content, email type and delay. These fields let the administrator check how the request is presented and select the timing used for the scheduled message. Keep the wording clear about the action the recipient can take through the Review your order page.
The main configuration sequence is:
- Enable Customer review request (beta) under WooCommerce > Settings > Advanced > Features.
- Save the feature settings.
- Open WooCommerce > Settings > Emails and choose Review request.
- Enable the notification, review the email fields and set the delay.
- Save the email settings.
Configuration should not be confused with guaranteed delivery to every recipient. Extensions, themes, custom code and email delivery services may add or modify email behavior, but those changes are outside the documented built-in workflow. When troubleshooting, first confirm that the feature and notification are both enabled and saved.
Choosing the Review Email Delay
Understanding the delay field
WooCommerce documents the review-request delay as a whole number from 1 to 60 days after the order is marked Completed. The documented default is seven days. The setting therefore begins with the order status transition to Completed, not with the original purchase date or another event described in the documentation.
Seven days should not be treated as universally optimal. The documentation does not establish that one delay produces better review conversion, more reviews or improved revenue. Instead, select a delay that reflects how the store fulfils orders and how long customers typically need before they can reasonably assess the product.
For a practical decision, consider the store’s operational sequence:
- How long usually passes before the order is fulfilled and reaches the customer.
- Whether the product can be assessed immediately or needs a period of use.
- When customers are likely to have enough experience to provide meaningful feedback.
- Whether the request fits the store’s existing customer communication practices.
The available range supports a store-specific choice, but it does not remove the eligibility checks applied by WooCommerce. A message scheduled for a chosen delay can still be cancelled or skipped if the order or its reviewable products no longer meet the conditions at send time.
Guest Reviews and the Customer Experience
Eligible products and review submission
Guest customers can use the review link from the email for a guest order. They do not need to create an account to use the link. The link opens the Review your order page for the specific completed order, allowing the recipient to review products associated with that order when those products are eligible.
Customers can review multiple eligible products from one order, skip products and submit a star rating for each product they choose to review. Written review text is optional. This gives the recipient flexibility: they may provide feedback for selected products rather than being required to complete every available product review in the order.
The product list can be shorter than the original order. Fully refunded products do not appear on the review page, and products with reviews disabled are excluded as well. Store owners should therefore avoid assuming that every purchased product will be shown in the request or remain reviewable throughout the whole scheduled period.
Guest access does not bypass the store’s normal review controls. Reviews submitted through the order-specific page continue to use the site’s regular product-review moderation settings. If manual approval is required, the submitted review remains pending approval and the customer sees that status. The email link provides access to the review flow, not an alternative moderation path.
Why a Review Request Email May Not Be Sent
Status and eligibility checks
A scheduled review email is not a permanent promise that the message will be sent. WooCommerce can cancel a pending request if the order leaves the Completed status before the scheduled send. The message can also be cancelled if the order is trashed or deleted.
WooCommerce checks eligibility again before sending. As a result, a message may be skipped if product reviews have been disabled or if the customer has already reviewed all eligible products. These checks explain why a request that appeared to be scheduled may not reach the customer later.
Use the following documented checks when investigating a missing request:
- Confirm that the Customer review request feature is enabled.
- Confirm that the Review request email notification is enabled.
- Check whether the order remains marked Completed.
- Check whether the order was trashed or deleted before the scheduled send.
- Check whether reviewable products remain available for the order.
- Check whether the customer has already reviewed every eligible product.
A product may no longer qualify because reviews were disabled, while a fully refunded product will not appear on the review page. These conditions affect eligibility independently of the delay value. Therefore, changing the delay is not a documented solution for every missing message.
Moderation, Testing, and Store-Specific Considerations
Moderation and responsible verification
Reviews submitted through the Review your order page should remain within the store’s normal product-review moderation process. If manual approval is enabled, the customer sees that the review is pending approval. Disabling moderation solely to accelerate publication is not a documented requirement for using review request emails and should not be treated as part of the setup.
Before relying on the automation, verify the email presentation and the review-link flow in the store’s configuration. Check that the notification is enabled, the delay is saved and the order-specific page behaves as expected for the relevant customer path. Guest access is supported, but the visible product list still depends on eligibility.
Also keep the built-in WooCommerce documentation separate from behavior introduced by extensions, themes, custom code and email delivery services. Those components may change or add email behavior, but the documented rules for the built-in feature remain the starting point for troubleshooting. Finally, site owners should verify the rules applicable to review solicitation, consent, incentives and privacy in the markets they serve rather than drawing legal conclusions from this feature documentation.
WooCommerce review request emails use a two-step setup: enable Customer review request (beta), then enable and configure the Review request notification. The delay can be set to a whole number from 1 to 60 days after an order is marked Completed, with seven days documented as the default. That value is a planning choice, not a guaranteed performance improvement.
Guest customers can use the order-specific link without creating an account, while reviews still follow normal moderation settings. A scheduled request may be cancelled or skipped if the order leaves Completed, is trashed or deleted, reviews are disabled, or all eligible products have already been reviewed. Explore our WordPress plugins, WooCommerce extensions, themes and membership plans to find the right tools for your website.